Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the US Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

Adidas told the office in a Monday (March 27) filing that Black Lives Matter Global Network Foundation Inc's yellow-stripe design would create confusion with its own famous three-stripe mark.

“Black wasn’t going to work ... They’d already resurrected the “New York” script and added a stripe reminiscent of their 1980s design; why not try the pullover here as well?

which arose a decade ago in protest against police violence against Black people. The group applied for a federal trademark in November 2020 covering a yellow three-stripe design to use on a ...

After arguing that the three-stripe trademark ... supported the Black Lives Matter movement, by posting it on their Instagram, the photograph did not feature the three-strip design.

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.