Netflix is enhancing content discovery on its video streaming platform with a new generative AI-powered search feature. It enables users to find shows using natural, conversational phrases like ...

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday. This new search ...

Netflix is the biggest streamer on the planet and only growing. They're pushing people to their ad-based service because it's cheap and brings in a ton of revenue for them. And now they're amping ...

Now, Netflix has a new tool to help you find the perfect movie or show—and yes, AI has entered the chat, quite literally. Coming soon as a “small” opt-in only beta for the Netflix iOS app ...

Netflix has revealed a new redesign to the app that will introduce videos that borrow from TikTok, and an enhanced search engine that utilizes generative AI tools. Netflix has been the leader in ...

Finding the right AI strategy can make or break a company's future. That's true even outside the traditional tech sector, and digital entertainment specialist Netflix (NASDAQ: NFLX) is taking it ...

The categories system, on the other hand, is quite overwhelming. Thanks to AI, the search tool on Netflix could soon shed its bad reputation. According to Bloomberg, Netflix is testing an AI ...

Its new AI ad product will “marry advertiser copy and ads to each show.” Netflix has the “ability to combine best-in-class technology with shows and movies that everyone is watching and ...

LOS GATOS, Calif. — Netflix said on Wednesday it plans to revamp its TV app interface and introduce generative AI to the iOS mobile platform, allowing users to ask for content in natural and ...

Now Netflix believe generative artificial intelligence can help with that process. Netflix announced on Wednesday its latest overhaul of its TV homepage. While many of the changes are aesthetic ...

Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in 2026 that will play in the middle of a show or whenever users hit pause ...