Red Cup Day has helped drum up higher traffic for Starbucks in the past. Last year, Red Cup Day brought a 31.7% increase in Starbucks visits “relative to the previous five week daily average,” ...

Starbucks Rewards members will also earn 25 Stars when they reuse their Red Cup. An unofficial annual holiday observed by coffee enthusiasts is about to return to Starbucks very soon.

Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house chain.