While the online feud between Elon Musk and President Donald Trump seemed to drive traffic to Musk’s social media platform X (formerly Twitter), it could also create issues for the platform’s parent company xAI.

Potential investors were following the feud on social media while Morgan Stanley bankers and executives from the artificial-intelligence firm were pitching them on the deal.

Trump declined to go all-out in his attacks on Musk and counseled the vice president to show restraint in his comments about Musk, preserving a possible bridge.