WPP has much less financial firepower to pursue mega-deals. It had a respectable £738mn in adjusted free cash flow at the period end, providing healthy cover for dividends and buybacks. The company ...

In Australia, Tubi is a relatively recent addition to a cluttered streaming marketplace. Although News Corp and Tubi wouldn’t divulge how many Aussies watch Tubi, its viewership hours have increased ...

Varghese joined Jiostar in 2023 as Head of Network Advertising Sales. He joined Disney Star from ShareChat and Moj where he ...

In this article, Krisneil Peres of Fame Keeda explores how fake influence is eroding trust in India’s creator economy, and ...

The future of retail media in Southeast Asia lies in unified platforms that can activate across all channels – from in-store audio and screens to loyalty apps and full-funnel campaigns across on-site ...

One month later, a version of this tension is playing out in the commentary about WPP’s new CEO, soon-to-be ex-Microsoft’s ...

Rose will take the helm at the advertising giant in September as it grapples with AI challenges and seeks to turn the page on a string of client losses.

Channel 4’s Katie Jackson warns marketers are losing ownership of their brands as the use of creators and short-term ...

Tired of dealing with the frustrating effects of hard water on your water heater—especially during the monsoon when water quality often deteriorates? Crompton Greaves Consumer Electricals Limited, ...

In today’s fast-paced world, maintaining healthy eating habits can be a challenge. To address this, Crompton Greaves ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...

In today’s evolving economy, where conventional product claims no longer capture consumer attention, BFSI (Banking, Financial ...