Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, the Threads dot com domain belonged to a messaging app startup that said it was reluctant to rebrand its business.

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to

Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.