Katie Couric has once again blended humor with health advocacy. She recently parodied Sydney Sweeney’s headline-making ...

Katie Couric has a starring role in a new public service announcement encouraging colon cancer screenings — and it opens with ...

Katie Couric is trading her hospital gown for "great jeans." The journalist parodied Sydney Sweeney's jeans ad in a PSA for colon cancer screenings.

Screening is something that people often put on the back burner, ” Katie Couric tells PEOPLE about the public service announcement with Colorectal Cancer Alliance and Maximum Effort.

Sydney Sweeney ' & 'colonoscopy' might sound like the search history of your weird roommate - but it's all for a good cause ...

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Katie Couric has channeled Sydney Sweeney’s infamous “Great Jeans” ad to raise awareness on colon cancer in a new PSA. The video showed Couric, 68, wearing a denim jacket while posing on her side like ...

Katie Couric raises awareness about colon cancer screenings in a humorous PSA parodying Sydney Sweeney’s commercial.

Her latest campaign uses humor and celebrity star power to break stigma and encourage early detection of colon cancer.

Katie Couric has teamed with the Colorectal Cancer Alliance and the ad agency Maximum Effort to create a PSA about the importance of people 45-years and older getting regular colonoscopies.

The Maximum Effort spot for the Colorectal Cancer Alliance comes 25 years after Couric first televised her colonoscopy on the “Today” show.