Zynga's CEO explains the surprising reasons behind the shutdown of Star Wars: Hunters, despite the game's blockbuster IP. What went wrong?

Star Wars Hunters--Zynga's multiplayer shooter set in the Star Wars universe--is being shut down in October, but despite a lower-than-anticipated attach rate, Zynga CEO Frank Gibeau says it was ...

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Hunters only just had its global release in June of 2024, but Zynga announced earlier this year that the game would see no more support after April and would eventually ...