Shaun White’s Snow League aims to build big business out of big air At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable careers.

The Snow League, similar to XGL, provided a bit of FAQ to give more information in the lead up, as the series won't begin until 2025. Here is what is known so far.

The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned.

Guests dance as they await the arrival of snowboarder Shaun White at the official launch party for White’s The Snow League on Thursday, March 6, 2025, inside The Snow Lodge at the St. Regis Aspen.

The Snow League clearly aims to capitalize on a void in the market, with a number of events—such as Dew Tour and Burton’s U.S. Open—being minimized or axed outright in recent years.

The 2025 Snow League events concluded on Saturday, March 8 with two competitors, both representing Japan, taking home the victories. Securing the women's No. 1 spot was 25-year-old Sena Tomita ...

And here we are with The Snow League, so I'm excited about it. Yeah, Pacifico is an incredible brand. Yeah, it's an elevated thing. We've got INEOS Grenadier, incredible cars.

The news comes as The Snow League prepares to hold its first contest outside of the U.S. in December. The league will debut at Yunding Secret Garden, outside of Beijing, China, on December 4, 2025.

When The Snow League inked a broadcast deal with NBC Sports, the thing that excited Shaun White was the storytelling potential. Snowboarding had gone too long without its own docuseries, similar ...

NEW YORK-- (BUSINESS WIRE)--The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing, announced today their funding round of $15 million.

The Snow League will debut in Aspen, Colorado in March. On January 14, 2025, the league announced its Series A funding round of $15 million. The round was led by Left Lane Capital.