Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

The CFO and CMO have often found themselves at opposite ends of the boardroom. And while times are changing, this exchange has only slightly improved. On the one hand, marketing leaders champion ...

Identifies five trends that will shape marketing strategies of the leisure and entertainment sector in the coming year.

For British Gas Services & Solutions, customer experience is key to our strategy and regulatory obligations. We've always invested time in performing root cause analysis (RCA) to understand complaints ...

This article addresses fragmented, siloed and rigid structures and how the marketing-led organisation of the future should be restructured, with examples from Apple, Ulta Beauty, and China's Luckin ...

Immersive media that was once nascent, expensive and difficult to implement are now robust and widely available tools offering unparalleled opportunities. The world of immersive technology has seen a ...

This is the story of how a sleeping giant fought back against encroaching supermarket own brands by using behavioural science and creative excellence as its weapons. It's a story of standing strong in ...

ANZ Bank, a financial services brand, launched the "We Do How" campaign in New Zealand to transform its brand perception and reconnect with customers amidst declining metrics and reputational ...

Provides an overview of the key datapoints that advertisers need to know about Amazon, spanning investment, consumption and performance insights.

It's difficult to stand out among celebrities and brand activations on the year's largest stage. So we needed to break through the noise and create a campaign with a culturally relevant theme that ...