One of China's influential marketing models is “seeding”, a strategy where users share real experiences and personal recommendations with one another – and it has been used by Rednote/Xiaohongshu to ...

As AI-led media investment becomes the talk of the industry (at least on the tech side), the rubber is hitting the road on the question of how much systems like Meta’s Advantage+ and Google’s PMAX ...

Provides practical a roadmap for how marketers can maximize opportunity by designing for discovery as well as decision.

Sixty-two percent of global consumers think their personal finances will get better in the next six months, according to GWI data in WARC’s 2025 Consumer Trends Report; only 10% expect their finances ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

The impact of tariffs on toymakers Mattel and Hasbro has been less than initially expected but both are continuing to diversify their supply chains amid ongoing consumer uncertainty and the likelihood ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Unilever, the FMCG giant, led a project to discover how a consumer’s understanding of premiumization has shifted over time, uncovering important lessons for brands that are working to develop ...

Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success ...

In a world saturated with trends, how can brands create campaigns that truly resonate and leave a lasting mark on culture? The WARC Awards 2025 for Asia-Pacific offer a compelling answer: it's not ...

Contrary to assumptions that Google benefits from brands still relying on last-click attribution, new research suggests both Performance Max and Paid Search are undervalued by measurement tools.