Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

The CFO and CMO have often found themselves at opposite ends of the boardroom. And while times are changing, this exchange has only slightly improved. On the one hand, marketing leaders champion ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing. There has been a ...

In 2022, Boots quietly set about making radical changes to something we're all very familiar with: the way a pharmacy works. We're all used to queuing at 'the counter' to access Pharmacy Medicines or ...

Back-to-school season can be exciting and worrying for any parent, as it is also a sickness season among children. Worse yet, amid the rush to prepare new uniforms and supplies, parents often overlook ...