Bronx-born rapper Cardi B and the MTA are continuing their viral, Subway-themed marketing campaign for her new album, ‘Am I the Drama?’ ...

Play By Play will dovetail with PRWeek’s Sports Conference, which debuted in February this year and will take place again in ...

A good trendjacking strategy can increase audience engagement and highlight expertise, while a cringey one can tarnish a ...

A sudden, high-profile condemnation from the president has the potential to shake consumer trust in even a household-name brand overnight, says CTP’s Brian Heffron. Here’s how Kenvue is responding.

The creator agency announced a flurry of senior-level hires in anticipation of a 36% spike of the creator economy this coming year.

Experts from the WHO and other national health organizations emphasized that there is no conclusive evidence tying paracetamol, also known as acetaminophen, to autism or ADHD, despite President ...

The tech-focused healthcare specialist agency will stay in a “preferred partnership arrangement” with Real Chemistry, according to private equity firm New Mountain Capital, which maintains majority ...

Sutphen is consulting for Egami while running her fractional consultancy, Antidote.

The sculpture was the centerpiece to an event at Gansevoort Plaza that attracted over 2,500 attendees.

Borrman was most recently Mozilla’s VP of global communications.

The climate-focused creator discusses fungi foraging, their Bill Nye-inspired YouTube series and the importance of free education via social media.

The agency is supporting all of the brand’s creative and consumer comms with regional partners in EMEA, Asia-Pacific and Latin America.