These tools can show how often your brand is cited across GenAI platforms like ChatGPT, Perplexity, and Google’s AI Overview. If your measurement ...

I was reticent to have an agency TikTok account. A test-and-learn culture Having an agency profile was new, so the team has ...

Over the past couple of years, many large companies have had to become more cautious about what they say around their sustainability commitments, investments and the way that such long-term change is ...

However, despite a global ad reach of 606m the research also found that its $1.2 billion in annual ad revenue in 2024 accounted for only 0.4% of the total social media advertising expenditure, meaning ...

Good and Bad PR: Co-op’s crisis comms fail, Zuckerberg goes silent and Red Arrows surprise newlyweds 17 July 2025 Andy Barr, Season One Communications ...