Clarifiez votre stratégie marketing et obtenez des résultats percutants en naviguant dans le chaos grâce aux informations fondées sur les données du rapport annuel sur le marketing 2025 de Nielsen.

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

12월 3일 세계 장애인의 날이 다가오면서 브랜드, 광고주, 미디어 플랫폼은 다양한 마케팅 환경에서 변화하는 환경에 직면하고 있습니다. 정치, 경제, 사회적 역학 관계의 변화로 인해 장애인을 ...

12月3日の国際障害者デーを目前に控え、ブランド、広告主、メディア・プラットフォームは、多様なマーケティングにおける状況の変化に直面している。政治的、経済的、社会的原動力が ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, 2025 – Nielsen, a global leader in audience measur ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...