Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...

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Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

Nielsen jest światowym liderem w dziedzinie pomiarów oglądalności, danych i analiz. Dzięki naszemu zrozumieniu ludzi i ich zachowań we wszystkich kanałach i platformach, zapewniamy naszym klientom ...

Nielsen è il primo fornitore accreditato di misurazione dell'audience televisiva nazionale per Big Data + Panel Nielsen sostiene i Big Data + Panel come moneta di scambio per gli Upfront del 2025 La m ...

뉴욕 - 2025년 1월 22일 - 최근 닐슨의 퍼스트 파티 라이브 스트리밍 데이터 통합을 인증하고 닐슨의 기존 패널 측정을 재인증한 데 이어, 미디어 시청률 위원회 (MRC)가 닐슨의 혁신적인 빅데이터 + 패널 전국 TV 시청률 측정에 대한 인증 절차를 완료했습니다. 닐슨은 빅데이터 + 패널에 대해 최초로 공인된 전국 TV 시청률 측정 제공업체입니다.