In California, entertainment and media research and analytics firm Screen Engine/ASI has appointed longtime MarketCast employee Rachel Krauss Weise, as SVP of New Business Development and Strategic ...

Circana has completed its acquisition of NCSolutions, the joint venture between Nielsen and Catalina. The firm says it is still working on the acquisition of Nielsen's Marketing Mix Modeling business, ...

Ad tech company Viant has added entrepreneur, executive and investor Brett Wilson, the co-founder of TubeMogul, to its Board of Directors. Wilson brings the benefits of nearly thirty years' experience ...

In Stockholm, pricing strategy specialist Priceagent has added former Amazon and Walmart pricing leader Philip Carls and form Cint exec Oscar Carlsson to its Board of Directors. Carlsson will also ...

In Chicago, social media-based product and message testing specialist Orchard has announced the appointment of former Behaviorally SVP Joe Corace as Chief Customer Officer. Orchard was founded in 2018 ...

B2B intelligence provider Rhetorik has launched an AI-based product designed to transform the way marketers target individuals with particular skills within companies. The new tool, AI Skill Targeting ...

The Australian operations of BVA BDRC are separating from parent company The BVA Family, returning to independence and rebranding as Custology Insights. The new name is a combination of customer ...

Three UK insight industry figures - Liz Norman, Danny Russell and Elaine Francis - have launched a group to champion age diversity in insight. Silver Insights Generation (SIGn) will 'advocate for ...

In Redwood City, CA, enterprise data platform Alation has announced the acquisition of AI agent builder Numbers Station. Terms of the deal were not disclosed. Alation was founded in 2012, currently ...

Marcoms group Publicis has acquired Captiv8, one of the world's largest influencer marketing platforms, which provides social listening services and allows clients to manage and measure their ...

A new research software company, Purify Intelligence, has been opened in London by former Kynetec head of Data Viz Andrew Le Breuilly, focused on cleaning and readying data for analysis. Purify's ...