People who have group health insurance when they become eligible for Medicare sometimes find themselves on the hook for their ...

This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to ...

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices ...

AstraZeneca signed a potential $5 billion research deal with Chinese drugmaker CSPC. Eli Lilly is buying Verve Therapeutics for $1 billion upfront plus a CVR potentially worth another $300 million.

What’s truly redefining modern healthcare marketing? It’s connection. By registering you consent to the collection and use of ...

Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity! The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand ...

The accolade marks the fifth consecutive year win for Healthcare Network of the Year for an IPG agency. In addition to FCB ...

The agency declined to quickly release documents that would identify drugs made at some of the most troubled foreign ...

Recent federal and state efforts, as well as changes undertaken by insurance companies themselves, have attempted to improve ...

Nearly four in five marketing leaders (78 per cent) say earned media is now more effective than traditional advertising when ...

Bristol Myers Squibb has appointed Wendy Bartie as EVP, corporate affairs. Bartie started in the role this month, BMS said on ...

Arthur Sadoun has told Campaign that agencies should be “optimistic,” not “scared,” about their future, and they have a ...