Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

General Management - However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, ...

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...

Are you in the know on the latest global advertising trends? Study the 2015 global ad spend forecast to see if your spend is aligned with the industry.

Social Media - Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven ...

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...

A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. See the handy infographic.

Although a lot goes into successfully executing a webinar, the effort is worthwhile: Webinars can be used as a core driver of lead generation.

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...

Customer Behavior - Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.