OpenAI, the creator of ChatGPT, is preparing for a significant shift as it looks to introduce advertising into its widely ...

Jewellery brands are rewriting rules of masculinity, inventing new visual languages, and redefining aspirational storytelling ...

As part of a series on directors who have delivered memorable ads, we attempt to find out what makes these stories special ...

With the festive season underway, several brands have launched campaigns around Durga Puja and Navratri, using cultural touchpoints to connect with audiences. From boAt’s collaboration with Falguni ...

Chumbak has unveiled its new campaign “Celebrate a Life of Joy with Chumbak”, marking the next chapter in its growth story. At the heart of the campaign is a warm, slice-of-life brand film that ...

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