A CRM is more than a tech upgrade; it’s a strategic shift that breaks down silos, boosts productivity, and empowers smaller ...

Composable commerce's modular approach allows companies to integrate various independent technologies best suited to their unique needs. Unlike headless architecture, it does not require much back-end ...

Touting a product’s AI capabilities may sound like a good idea to marketers, but it’s a buzzkill for many consumers. A recent study by assistant professor Mesut Cicek and professor Dogan Gursoy at the ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Retailers are under pressure to meet customers where they are — and increasingly, that means on social media. As shoppers turn to platforms like Instagram, Facebook, and TikTok for both product ...

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines ...

AI-enabled enrichment is transforming CRM by automating tasks and personalizing interactions. By analyzing customer data, AI enables CRM systems to deliver more targeted and relevant communications, ...

CRM trends in 2025 will rely on artificial intelligence (AI) to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and ...

Agentic AI’s potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030, ...

As consumers get comfortable with their newfound digital wallets and gift cards, marketers must continue to adapt their strategies to changes in shopping behavior to better finesse the customer ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...