In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

Max Fashion’s campaign, #IYKYDK (If You Know, You Don’t Know) campaign isn’t just about fashion—it’s about rewriting the ...

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.

Deviating from the conventional short ad films, its Parakh ads aim to redefine lending with authentic borrower narratives, ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...