The platform's India research reveals traditional view-through rates fail to predict brand outcomes as $4.13 billion in ...

Social media is the leading source of news for 91% of Gen Zs, says a new report from Google and Kantar.

Hollywood is also using AI in production. Emilia Pérez, a musical crime comedy, used the technology to enhance lead actress ...

Price and ads don’t cut it anymore. Gen Z wants brands that are authentic, values-driven, and part of their everyday identity ...