3 Director of the Centre for Pacific Health and Development, AUT University, Auckland, New Zealand Objective Tobacco companies often assert that adults should be free to make an ‘informed choice’ ...

Objective To assess the perceived effectiveness of cigarette health warnings in China, compared with picture and text-only warnings from other countries. Method 1169 individuals (adult smokers, adult ...

Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, College of Business and Economics, University of Guelph, Guelph, Ontario N1G 2W1, Canada; ...

This paper focuses on countermarketing efforts aimed at curbing youth smoking. We review the literature on the effectiveness of tobacco countermarketing campaigns, characterise current state and ...

Background The tobacco industry targets future generations to maintain its profits. One of its tactics is to maintain its presence noticed at the level of retail environment. Measures to address this ...

Correspondence to Michal Stoklosa, Economic and Health Policy Research, American Cancer Society, Atlanta, GA 30310, USA; michal.stoklosa{at}cancer.org Background Philip Morris International, one of ...

Correspondence to Theodore L Caputi, The Wharton School, University of Pennsylvania, 3820 Locust Walk, Rm. 2111, Philadelphia, PA 19104, USA; tcaputi{at}wharton.upenn.edu Heat-not-burn tobacco ...

Objectives: Because no prior studies have comprehensively analysed previously secret tobacco industry documents describing marketing female brands, the Virginia Slims brand was studied to explore how ...

Correspondence to Dr Maciej Lukasz Goniewicz, Division of Cancer Prevention and Population Sciences, Department of Health Behavior, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA; ...

Dr Hope Landrine, Department of Psychology, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182-4611, USA;HLandrine{at}msn.com. OBJECTIVE To assess the effect of implementation and ...