Suddenly immersive experiences are everywhere. Is this a technology phenomenon – or one born of a fundamental human need?

Brett starts dancing to John Michael’s instructions, in front of a screen: An Accenture Song team has been building an AI ...

What happens when our digital interfaces move into our glasses – or our clothes? A panel discussion at NEXT 25 sought to ...

Joe Macleod is founder of the world’s first customer ending business. (Oh, he also was head of design at Ustwo a few years ...

What makes the human brain special in the AI era? The answer lies in the way it changes when we start working in ...

Robots that can learn. Robots that can respond to emotion. Robots that can solve labour force gaps. Are we looking at a ...

AI is accelerating the spread of misinformation - and people are trying to corrupt LLMs. How do we fight back?

What’s left for humans when AI can do most of our work? David Mattin provided some answers at NEXT25. These are live-blogged notes from a session at NEXT25 in Hamburg. Posts will be improved over the ...

Everything you need to know to make the most of your day on and around the conference. If it’s nearly autumn, it’s nearly ...

NEXT itself not enough for you? Your NEXT25 ticket gives you acess to more music and events than you might imagine… Most conferences sit on their own, in splendid isolation. You disappear into an ...

Explore Hamburg, and in particular St. Pauli and the Reeperbahn area, instead of staying in a closed-off venue: Location: Various venues across the city.

Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers. Here’s how. As the world accelerates, propelled by rapid advances in AI, ...