Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Too often, technology is used to ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals.

Friction-Inducing Latent Unasked Questions are the unasked questions your audience doesn’t know about. But if left unanswered, they can derail the entire buying process. Costing you existing and ...

Six predictions about AI and marketing that may surprise you AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. It’s a shift in mindset. But don’t worry: You don’t need a computer science degree to ...

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” offers a simple but powerful mindset: when ...

This article was co-authored by Rachel Smith, a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations.