Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 ...

Apple’s annual iOS release always sends CRM teams scrambling. Sometimes (see: iOS 15 and 18), email marketing feels the biggest impact. This time, it’s SMS. The standout change in iOS 26 (note: Apple ...

Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies ...

The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial. By 2026, Gartner projects that more than 80% of ...

We’ve updated our page on Agentforce with details on a partnership between Salesforce and CrowdStrike for AI agent security. Since its launch at the Dreamforce conference in September 2024, Salesforce ...

Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.

HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a new venue in San Francisco seems ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to ...

But as the strategy has matured, a new reality has emerged: execution complexity, organizational inertia and outdated success metrics continue to undermine the outcomes ABM is designed to deliver. Two ...

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and — worst of all — they weren’t booking ...

This article was co-authored with Michael Maziarka, VP Analyst in the Gartner Marketing Practice, specializing in customer experience, customer success management and customer marketing programs. For ...

Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides ...