Dun & Bradstreet Holdings went on an acquisition spree, and on Thursday announced it has entered into definitive agreements to acquire two data companies.

Omnicom has elevated Daryl Simm To COO at Omnicom Group, a new position, while OMD CEO Florian Adamski succeeds him as head of media operations.

Repackaging and repositioning its line of Revel Stoke flavored whiskeys, Phillips Distilling Company has launched “Stoke Your Wild,” the largest integrated marketing campaign in its 109-year history.

Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba.

From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, according to Domo, a mobile cloud-based operating system ...

Disney+ will reach 284 million global subscribers by 2026, surpassing Netflix's projected 271 million, forecasts Digital TV Research.

Although IPG Mediabrands' Magna sees an overall increase of 23% in U.S. advertising revenue for this year -- and a 12% gain in 2022 -- most traditional TV platforms will not fully participate near ...

Topo Chico Hard Seltzer, a best-seller since hitting shelves in just nine states and seven metro areas in March, will go nationwide in January, announced Molson Coors, which distributes the brand in ...

For one thing, BTS shopping started earlier this year according to stats compiled in a new report from Publicis Commerce.

As it continues to recover from the COVID-19 shutdown, cinema ad network National CineMedia (NCM) is adding a new CMO role, and has tapped long-time media and agency marketing executive Amy Tunick to ...

Media measurement platform DoubleVerify has acquired Meetrics GmbH, a European ad verification company, in an all-cash transaction. Terms of the purchase, expected to close in the third quarter of ...

Under a new deal, AMC Entertainment, the world’s largest theater chain, will screen all of Warner Bros.’ 2022 movies for 45 days before they move to streaming.