In this new reality, resilience isn’t just about technology, it’s about alignment, clarity and trust. And that’s where communication professionals have a key role to play. Cyber Resilience Is a Team ...

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is a guide to help brands focus, survive and thrive in ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

And it all starts with mindset. Whether I’m overseeing a restaurant, a production studio, or an events platform, my core belief is to create experiences that matter. Cross-functional collaboration is ...

Consumers now have a myriad of channels to engage with their favorite content. Linear television remains dominant, captivating over 96% of the total population in KSA, with the average viewing time ...

TRANSFORMATION IN BRAND INVESTMENTS: A RESPOND TO CONSUMER PREFERENCES Gen Z, the generation that is following influencers the most, is mainly looking for fashion, beauty, and lifestyle inspiration.

Our growth has also been strategic. We didn’t expand just to expand. We chose like-minded partners who shared our values and vision. That has allowed us to create a multi-market brand that isn’t ...

“The inspiration [behind the drink] was to create a foundation aimed at rebuilding and aiding civilian infrastructure in Palestine, specifically Gaza,” says Mohamed Kiswani, Communications Director at ...

For years, we’ve built our social media reports around metrics that look impressive in presentations such as follower counts, likes, reach. But the truth? Most of these numbers are empty calories.

However, the brief is almost always the same: communicate with clarity, build or maintain trust with key stakeholders and protect reputation. The desired outcome is also always the same. That is to ...

Digital-first marketing takes centre stage Not long ago, marketing an event meant plastering posters and relying on word-of-mouth or traditional media. Today, digital-first marketing leads the charge.

At age only 38, Saudi businessman Mohamed Al-Khereiji is one of those powerful few who yield a massive influence over the region via an intricate network of companies and investments bound to shape ...