In this new reality, resilience isn’t just about technology, it’s about alignment, clarity and trust. And that’s where communication professionals have a key role to play. Cyber Resilience Is a Team ...

You have recently joined RISE, can you tell us more about your role there and the scope of your activities? I joined RISE back in September 2023 to lead the commercialisation of Riyadh Art. However, ...

AI is everywhere and for many comms professionals in our region, it is already part of the workflow. Whether it is using ChatGPT to save time on first drafts or automating parts of reporting, these ...

Zed by Al Ghurair is reshaping what ride-hailing means, offering a deeply personalised, premium commuting experience that reflects the evolving pace of the region. Rooted in a legacy of over 25 years ...

AI is starting to unlock big savings. In Bain & Company’s cross-sector survey of generative-AI adoption, companies reported average productivity gains of 15% across eight key functions, leading to a 9 ...

This announcement builds on a week of deepening UAE–France AI cooperation, including G42’s strategic alliance with French open-weight AI leader Mistral AI, collaborative research efforts between Ècole ...

At Toyota and Lexus UAE, we’re pushing beyond automation. We are using AI to unlock deeper customer understanding. From real-time sentiment analysis at call centers to AI-generated personas for ...

Experience is often seen as the key to sales success. But the truth is that values and education may outperform sheer experience alone when it comes to building meaningful and successful client ...

Hub71, Abu Dhabi’s global tech ecosystem, and Google have launched the Google for Startups Accelerator, a joint programme to scale AI-focused startups within Hub71+ AI, the ecosystem’s specialist ...

Content is moving direction as of late. Everyone is waking up that the MENA audiences have their specific tastes and requirements. Can you tell us more about that? You’re absolutely right—there’s a ...

Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, is pleased to announce a partnership between its retail media network,Precision Media, and Advertima, an AI pioneer ...

And this is just the beginning. Yango Play will expand its anime lineup throughout the year, unveiling more iconic series from Crunchyroll. Blockbuster hits like Mushoku Tensei: Jobless Reincarnation ...