After Donald Trump’s tariffs on China, European countries are braced for a flood of Chinese goods that might not come.

To try to convince merchants in China to refocus on European consumers, Shein, Temu and TikTok turned to the same tactics ...

Pan-European consumers organisation BEUC filed a complaint with the European Commission on Thursday against online ...

Shein is facing backlash as European consumer groups lodged a formal complaint alleging that the online fast-fashion label ...

PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted ...

As Donald Trump's administration's on-off trade war with China threatens the economics of retail platforms like Shein and ...

In a report published Thursday, BEUC cited a range of aggressive techniques employed by Shein, including countdown timers, ...

Consumer groups from 21 countries accuse Shein of manipulative sales tactics and deceptive marketing Formal complaint urges ...

Chinese fast fashion company, Shein, is under scrutiny by consumer watchdogs from 21 countries for allegedly pressuring ...

We’re expanding this model across Europe, aiming for 80 per cent of our European sales to come from local sellers over time.” A Shein spokesperson said that the company is “fully committed ...

Temu and Shein. The American market now makes up 70% of the company’s total sales, but in March, with US President Donald Trump threatening imminent tariffs on Chinese imports, Huang was tasked ...

Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to ...