The shapewear, which is designed so that it "snatches" your face, drew many comparisons to Hannibal Lecter after its release on Wednesday.

Face wraps are not new, and similar designs have existed for years, typically used post-surgery. But Skims has rebranded the concept saying the "must-have" wrap can be used "everyday" and that it's intended to "shape and sculpt".

The SKIMS Seamless Sculpt Face Wrap, released on Wednesday, July 29, boasts the brand's "signature sculpting fabric and features collagen yarns for ultra-soft jaw support. Velcro closures at the top and nape of the neck allow for easy, everyday wear." The brand also described the item as "a must-have addition to your nightly routine."