The Outdoor Industry Faces Challenges. REI’s CEO Mary Beth Laughton Has Hope. Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor ...

Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet its current challenges through collaboration ...

A lot has happened politically and in the outdoor industry since REI’s new President and CEO Mary Beth Laughton was appointed to the role in January, she noted onstage at Outside Summit in Denver, ...

CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape.

- Trust fall. Mary Beth Laughton, the former CEO of Athleta, became the CEO of the outdoors retailer REI just over a month ago. At Athleta, Laughton oversaw the brand's push into women's sports ...

Athleta's former CEO Mary Beth Laughton started her CEO tenure at REI on March 31.