Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet its current challenges through collaboration It’s been a turbulent ...

Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet its current challenges through collaboration Published: May 30, 2025 ...

Laughton said she’s feeling optimistic now about what’s to come and that the business is in a healthier place. REI, with its 25 million members, is the largest consumer co-op in the nation, she said.

Mary Beth, we hope to see you at the bargaining table soon. It's been 3 years - it's time to negotiate.” (Laughton says she is "really committed" to negotiating in good faith.) ...

- Trust fall. Mary Beth Laughton, the former CEO of Athleta, became the CEO of the outdoors retailer REI just over a month ago.. At Athleta, Laughton oversaw the brand's push into women's sports ...

This article was first published in our sister brand Shop Eat Surf Outdoor. A lot has happened politically and in the outdoor industry since REI’s new President and CEO Mary Beth Laughton was ...

REI CEO Mary Beth Laughton. One of the first things Laughton did as CEO was apologize for a choice the brand made in January: endorsing President Donald Trump's nominee for secretary of the ...