Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

Selena Gomez is treating fans to rare and sentimental items from her career through her 12 Days of Rare Stuff campaign. The ...

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...

YSL Beauty is launching social impact campaign film Don't Call it Love for International Women's Day to call attention to the ...

New Canadian PM Mark Carney vows to fight US trade war ‘until Trump shows respect’ Scientist debunks renewable energy claim ...

Getting ready for a special @RareBeauty event in London! So grateful for the invite 🥰 Can’t wait to show you what’s in my ...

there are a select few that are 100 percent worth the hype. One such brand? Selena Gomez's Rare Beauty, which has won over both Cosmo editors and the rest of the internet with its impressive ...