WPP‘s revenue edged lower in the first quarter of 2024, as macroeconomic uncertainty and cautious client spending, as well as ...

WPP said it still expects like-for-like revenue less pass-through costs to range from a flat performance to a 2% decline this year. The metric is a closely watched gauge of the company's top-line ...

The media buying industry in the US is experiencing the existential challenge of proving its continued relevance in a ...

Dentsu has made the most acquisitions among advertising agencies in India since 2016, according to a COMvergence report.

REVENUE FORECAST: The London-based advertising and marketing-services group is forecast to post a 2.5% fall in like-for-like revenue less pass-through costs, according to consensus estimates compiled ...

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

They provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and ...

In a digital world saturated with marketing messages, it turns out that trust still holds the key — and for Indian consumers, ...

Newcastle Greater Mutual (NGM) Group has appointed agencies after taking its retail creative accounts to pitch, AdNews can ...

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.