Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Everybody loves an award - obviously - and no-one more than WPP. And, once again, the holding company's GroupM has won WARC's ...

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...