WPP‘s revenue edged lower in the first quarter of 2024, as macroeconomic uncertainty and cautious client spending, as well as ...

WPP said it still expects like-for-like revenue less pass-through costs to range from a flat performance to a 2% decline this year. The metric is a closely watched gauge of the company's top-line ...

The media buying industry in the US is experiencing the existential challenge of proving its continued relevance in a ...

Dentsu has made the most acquisitions among advertising agencies in India since 2016, according to a COMvergence report.

REVENUE FORECAST: The London-based advertising and marketing-services group is forecast to post a 2.5% fall in like-for-like revenue less pass-through costs, according to consensus estimates compiled ...

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

Adopting an unhinged online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention — provided ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

At a pop-up coffeehouse in Miami, under the chandeliers of the Moore Building, the design world gathered not to celebrate the ...

They provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and ...

In a digital world saturated with marketing messages, it turns out that trust still holds the key — and for Indian consumers, ...