Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users
The owner of a data brokerage business recently put out a creepy-ass video in which he bragged about the degree to which his ...
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
Marketing Dive3d
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...
Medical Marketing & Media4d
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...
adexchanger5d
Principal Media Has Potential, But Only With Strong Quality Controls
Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for ...
Exchange 4 Media3d
Anushree Chandran bids goodbye to Publicis Groupe
A seasoned communications leader, Anushree Chandran shared a personal update on LinkedIn expressing about her departure from the Publicis Groupe after a decade. “I wanted to take a moment to ...
Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.
Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for ...
Exchange 4 Media2d
Adobe introduces AI tools to enhance marketing and customer experiences
Publicis Groupe and Adobe also announced an expansion of their global strategic partnership. Adobe Firefly's generative AI is going to be integrated across Publicis’ capabilities through CoreAI ...