NORTH MYRTLE BEACH, SC (WMBF) -- Beginning this fall, North Myrtle Beach will require something new to be submitted with ...

The Myrtle Beach Downtown Alliance announced the hosting of its August F1rst Friday ArtWalk. This event invites residents and ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try ...

NORTH MYRTLE BEACH, SC (WMBF) - A new fire truck has been added in North Myrtle Beach. A dedication ceremony for the new ...

The search for a missing 21-year-old swimmer in North Myrtle Beach is set to continue Thursday morning. Beachgoers are urged to exercise caution as tropical development looms, increasing the risk of ...

NORTH MYRTLE BEACH, SC (WMBF) - A North Myrtle Beach city councilman is throwing his hat in the ring to become the next mayor ...

Two swimmers needed rescue July 2 off the coast of North Myrtle Beach. One swimmer was rescued by authorities, but the second ...

NORTH MYRTLE BEACH, S.C. — A North Carolina man died Saturday after being pulled from the ocean along the Grand Strand, ...

Tropical Storm Chantal, the first of the year to impact the coast, is expected to hit Georgetown County early Sunday and ...

* Fishing. With ample waterways, North Myrtle Beach is ideal for offshore, inshore, surf, pier and deep sea fishing. Cherry Grove Pier jets out over the water and is the home of world record ...

A North Carolina man died Saturday after being pulled from the ocean in North Myrtle Beach. Todd Hilliard, 63, of ...