Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the ...

No. 1 College Basketball Recruit AJ Dybantsa Receives Massive $4.1 Million NIL Update originally appeared on Athlon Sports.

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

As the world of Name, Image, and Likeness in college sports continues to evolve into what its next era will look like, one ...

Amidst an ever-changing era of collegiate athletics, Texas Governor Greg Abbott signed a new law into action on Thursday.

A new bill signed by Gov. Greg Abbott allows high school seniors to enter NIL agreements—but only after enrolling in college, ...

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...

A Texas bill that would drastically change NIL payments to student athletes is awaiting Gov. Greg Abbott's signature.

Michigan commit Bear McWhorter launched The Brother Bear Foundation to raise money to help families with the cost of adoption ...

After missing three of the last four NCAA Tournaments, Louisville baseball is back in the postseason. How NIL spending helped ...

UCLA NIL collective Men of Westwood's Ken Graiwer talked with BruinReportOnline and in this excerpt, he broke down the ...

Elijah Jeudy, a defensive tackle at Nebraska, says NIL helps him provide for his family. But the changing landscape will see ...