Nielsen expands rights to use data from approximately 20 million Vizio TVs and obtains a first window of exclusivity for ...

Nielsen will continue to leverage Inscape’s Automatic Content Recognition data from more than 24 million Smart TVs ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

The tour continues to experiment with technology on its broadcasts, including with its moving drone tracer that won a Sports ...

Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday ...

Nielsen, which collects all information related to television ratings, is finally updating its data collection process to better represent smaller markets and to add streaming viewing numbers.

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...