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Nielsen Holdings Ltd. moved closer to completing the sale of a segment to Circana LLC, largely resolving two court fights ...
The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...
Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.
Nielsen, the specialist in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streamin ...
Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...
The deal will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE and integrate the former's insights into the latter's Open Media Studios platform ...
Over the last five years, Marvel and Star Wars Disney+ shows — with some exceptions — have seen declining streaming minutes as each subsequent series debuts, with Star Wars peaking with the second ...
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