A new report found that the cost of a Super Bowl party for 10, including chicken wings, chips and beer, will cost $139, 10 ...

How do enterprises become adaptive? If you can’t measure it responsively, you can’t manage it as an adaptive enterprise.

Big Tech earnings showed Microsoft, Meta, and others sticking to their AI spending plans despite DeepSeek's R1 launch.

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media companies navigate this complexity as they once again head into ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

Despite challenges, Paramount's content operations, particularly in sports and streaming, remain competitive. Learn more ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

"Bluey" and "Grey's Anatomy" were the most-streamed shows in 2024, according to a new year-end report released by Nielsen ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...