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Nielsen aims to make its Big Data + Panel the standard for broadcasters. The post The Future of TV Ratings Is Here, and ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital ...

but characterized this year's marketplace as being bifurcated with most of the CPM-based audience guarantees being based on age and gender audience demographics from Nielsen's Big Data service ...

Upfronts offer a forum for the sell side to showcase content, and the buy side to begin their pre-planning for advertising commitment. Now that we're entering the streaming-first upfront era, the ad ...

As Trump’s film tariff proposal creates waves, new research reveals radio drives stronger awareness for movies than TV or ...

Nielsen, which has now declared itself as a ... to access large-scale viewership data. We then marry this big data with our reference panel to create a more comprehensive and accurate view ...

The Big Bang Theory is one of the most successful sitcoms of all time, but some seasons stand out above the rest.

The sweeping trade tariffs announced by U.S. President Donald Trump would reduce economic growth in the Netherlands by a ...

We finally have an idea of just how big of a hit “Severance” was for Apple TV+. Since Season 2 premiered in February, the dystopian thriller saw 6.4 billion streaming minutes, according to data from ...

If grocery-store products used to be unremarkable, undesirable, inferior—the thing you bought because it was cheap and ...

Because of the way Nielsen calculates its data, this number includes viewership ... place on the list during the week in question. Other big TV titles included Prime Video’s “Reacher ...