Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

"Big Brother" Season 27 has reached nearly 26 million viewers across CBS and Paramount+ in under a month since its premiere.

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

CBS Sports announced a major boost in its PGA Tour TV ratings in 2025. Here are 5 takeaways from the announcement.

The first full week of July was a big one for streaming with seven titles surpassing 1B minutes watched in the U.S., per Nielsen’s latest report. For the first time ever, Love Island USA led the pack ...

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of ...

SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

The deal will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE and integrate the former's insights into the latter's Open Media Studios platform ...