Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

"Big Brother" Season 27 has reached nearly 26 million viewers across CBS and Paramount+ in under a month since its premiere.

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

CBS Sports announced a major boost in its PGA Tour TV ratings in 2025. Here are 5 takeaways from the announcement.

Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two ...

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

The deal will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE and integrate the former's insights into the latter's Open Media Studios platform ...

WPP Media has announced an audience measurement agreement with Nielsen, spanning TV, streaming, audio, and cross-platform ad ...

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

Big Brother made a splash with its summer return to CBS. Through its first two weeks, Season 27 is averaging 4.8M ...