Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Nielsen expands rights to use data from approximately 20 million Vizio TVs and obtains a first window of exclusivity for ...

Nielsen will continue to leverage Inscape’s Automatic Content Recognition data from more than 24 million Smart TVs ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday ...

The tour continues to experiment with technology on its broadcasts, including with its moving drone tracer that won a Sports ...

Nielsen, which collects all information related to television ratings, is finally updating its data collection process to better represent smaller markets and to add streaming viewing numbers.