Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen's audience ...

Discover what U.S. audiences are watching—where, when, with who and how often—to inform your advertising and content strategies.

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...

But Nielsen’s Big Data+Panel numbers are about combining that information (in their case, from 75 million households and 45 million devices, including work with partners Comcast, DirecTV, Dish ...

The accreditation for the big data plus panel measurement follows the Media Ratings Council’s thumbs up to Nielsen incorporating first-party streaming data with its traditional measurement for ...

The accreditation for the big data plus panel measurement follows the Media Ratings Council’s thumbs up to Nielsen incorporating first-party streaming data with its traditional measurement for ...

Big Data + Panel National TV Measurement combines Nielsen’s representative panel measurement with data from cable, satellite set-top boxes and smart TVs.

That’s where the Nielsen Big Data+panel approach came in. In 2023, they drew up a framework to incorporate first-party streaming data, and offered it to various clients.

Nielsen is set to release new connected-TV streaming data, say two people familiar with the matter, as it fights networks over measurement.

Its data currently covers 45 million households and 75 million devices in the U.S. alone. While Nielsen’s national accreditation was recently renewed by the MRC, the move did not include local ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...