Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen's audience ...

Discover what U.S. audiences are watching—where, when, with who and how often—to inform your advertising and content ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...

The “big data” component of the hybrid methodology sees Nielsen collect information from 45 million households in the United States, encompassing about 75 million devices.

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” Nielsen CEO Karthik Rao said in a statement.

But Nielsen’s Big Data+Panel numbers are about combining that information (in their case, from 75 million households and 45 million devices, including work with partners Comcast, DirecTV, Dish ...

That’s where the Nielsen Big Data+panel approach came in. In 2023, they drew up a framework to incorporate first-party streaming data, and offered it to various clients.

Big Data + Panel National TV Measurement combines Nielsen’s representative panel measurement with data from cable, satellite set-top boxes and smart TVs.

Nielsen regained the accreditation for its old national ratings system based on its panel of about 40,000 metered homes. Nielsen’s system for adding big data to its panel data is being reviewed ...

As Nielsen faces increasing competition to measure TV activity, it’s trying to make more of the data advertisers say they want more readily available. The media measurement giant is expected as ...

Its data currently covers 45 million households and 75 million devices in the U.S. alone. While Nielsen’s national accreditation was recently renewed by the MRC, the move did not include local ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...