The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That ...

“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

"NBA 2K has engaged a new generation of basketball fans in an increasingly digital world," NBA Commissioner Adam Silver said.

In a new press release, the WNBA announced it has reached a new "multiyear partnership" with NBA 2K after record-setting ...

The National Basketball Association (NBA) has extended its relationship with 2K with a "multiyear partnership." ...

The video game publisher of the NBA 2K franchise will partner with the league on original content and competitive gaming via ...

NBA and 2K extend partnership with NBA Take-Two Media, focusing on gaming, content, and events. Expect a bigger NBA presence ...

The NBA and video game publisher Take-Two Interactive have renewed their ongoing licensing deal and launched NBA Take-Two ...

The NBA and WNBA agreed in principle to terms for a multi-year global partnership expansion with the 2K video game, the ...

Game 5 of the NBA finals returns to Oklahoma City, as the Thunder and Pacers are tied up 2 a piece. OKC pulled out at the end ...

Kalshi’s AI-made commercial cost just $2,000 and took two days — replacing a process that normally runs seven figures and ...