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NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?
I see a ton of fans on our social media begging for more post-race,” Dale Earnhardt Jr. The post Dale Jr. Proven Right as ...
Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.
NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...
NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...
Signed in late 2023, NASCAR's new media rights deal, worth a reported $7.7 billion over seven years, marked a seismic shift. For the first time, streaming giant Amazon Prime Video was given exclusive ...
Dale Earnhardt Jr. and NASCAR on Amazon’s Prime Video has provided fans with spectacular coverage over the past couple of ...
Fans were divided when Amazon Prime entered NASCAR as a broadcaster. The post NASCAR Community Breaks Down in Tears as They ...