On May 29, Major League Baseball announced it had invested in the AUSL to help stabilize the new league. MLB also will aid the softball circuit’s sales and marketing efforts and televise games on MLB ...

Women's College World Series fans won't have to wait long for more softball. The Athletes Unlimited Softball League debuts on ...

Joe Knight, executive director of UW's internal NIL and influencer marketing division, said the Huskies are in a strong spot ...

The Athletes Unlimited Softball League made its debut after a year of buildup and a recent collaboration with Major League ...

Erin Coffel delivered a two-run triple in the third inning to help the Bandits post a 3-1 victory over the Talons on Saturday in the inaugural day of the Athletes Unlimited Softball League.

The multi-billion dollar settlement will create revenue sharing and NIL enforcement, but it won’t stop legal challenges to ...

Speaking of enforcement, the CSC is expected to resolve any investigations within 45 days — a major shift from the long, ...

Oklahoma State Softball alumnae Lexi Kilfoyl and Samantha Show, along with manager Josh Eurich, will begin the Athletes ...

With financial support of Major League Baseball, the Athletes Unlimited Softball League could be the first sustainable ...

Just under two miles outside of O’Hare International Airport, the near constant hum of airplanes overhead is rivaled only by the sound of infield drills at the Parkway Bank Sports Complex. The ...

Invigorating the world of professional softball, the Athletes Unlimited Softball League's inaugural season is underway. The ...